Why Mobile Apps Fail
Is app development still a growing industry?
According to our assessment, the industry is at its peak right currently. 9/10 people have a smartphone today, and 10/10 of them use mobile apps every day. Every month, about 100,000 new apps are added to Google Play Store. This is a lot of apps. But how many are successful?
Businesses looking to create their mobile apps will be happy to hear this. Well, it's not. Both the Apple App Store as well as Google Play Store are brimming with mobile apps that can be downloaded and installed quickly.
According to Statista in August 2019, more than 4.42 million apps were available on both the Apple App Store (and Google Play Store). A 42matters study revealed that an average of 3,214 Android apps were released daily on Google Play Store while 1,044 iOS applications are released each day on the Apple App Store. Even though smartphone users are at an all-time high, it is difficult for businesses to stay afloat in this market. According to CIO, around 80 percent of mobile apps are abandoned after the first use. Why? The truth is in the business mistakes when developing mobile apps. By 2018, less than.01% of mobile applications will be commercially viable 2018. This number is alarming for the mobile app development services industry. The App store is not the only place where an app can be found. The competition is so fierce that nearly one-third of all app engagements (about 35%) last less than a minute.
Let's take a look at why mobile apps aren't able to survive long.
1. The Business Plan isn't Permanent
Every business needs planning. Make a business plan before you start building a mobile app. Write down a summary of your experience that includes:
Description of your business, Your target audience, Your financial resources and funding sources. Next, describe what you need in a mobile application. You can include information like: The purpose of the app, Market analysis, Approximate revenue generation You may not be able to see the benefits of a business plan if you do not create one. This plan will be used by your project manager as a guideline. Don't modify it unless necessary. It can confuse and make the task more difficult.
2. Inadequacy of Originality
Businesses often copy their competitors' apps to be featured on App Stores. This is a costly mistake that leads to failure.
This is the biggest mistake many businesses make right now. App stores are already overloaded with similar apps. If you want your apps to survive in the market, then you must have a strong value proposition.
To put it another way, your mobile app should have its value proposition to be successful in today's market. You can begin by creating a vision statement for your mobile app to create a UVP.A vision statement can help increase your chances of success and guide your mobile app towards your desired goal.
3. Failure to Solve a Real-Life Problem
In the mobile app industry, innovation is of paramount importance. As we said in the first point above, if your goal is to create a mobile app that looks like those of your competitors, you will fail sooner or later.
Your mobile app can be a success if it has a unique and innovative idea that solves real problems for your target audience . However, if your mobile app is simply based on existing features and functions, it will almost certainly cause a decline. You need to come up with something new that will appeal to your target audience and solve their most difficult, real-life problems.
4. Inadequate Monetization Strategy
Many businesses believe that by simply creating a mobile app and marketing it, they will automatically gain thousands of customers and make a lot of money. It's the exact opposite.
Mobile businesses that have built mobile apps are struggling to survive today. One reason is a lack of monetization strategies. Even if you have overcome the initial 3 challenges, such as being original, solving real-life problems, and offering a great user experience to your app, there are still higher chances that it will fail if a viable monetization strategy has not been implemented. Before you start your journey to mobile app development, you must research and choose the best monetization method for the app. The choices between Android and Ios are based on the target audience you have, your desired features, and the platforms your app will be available on.It is different to develop an app for Android than one for best IOS Application Development Company. Let's examine how audience demographics in a particular region could impact your decision to use an app platform. Perhaps your target audience is U.S. citizens. And you can find best Android Application Development Company might be a better choice. 53.3% have an Android phone, and 44.9% have an Apple smartphone.However, an Android app may be too costly to develop. Android apps are 30% more costly to develop than IOS. Consider the size of your app store. This is a measure of your competition. The largest number of apps in Android's Google Play Store is 3.8 million. Apple App Store is at 2 million.These are just some of the many factors that could influence which mobile app platform you choose.
5. The User Experience is not working well
A mobile app's success depends on its user experience (UX). Your app should be intuitive and simple to use by the UI/UX design services. These are the elements that can be used to analyze UX's success:
Loading speed should not take more than 2 seconds. Onboarding a user, or showing new users around an app, should only require minimal information. App success is all about simplicity. Users will be more comfortable using your app if it is simple and elegant. Businesses often try to create a single app that can meet all their needs. They overcomplicate the process and drown their user interface with features. Users are frustrated, confused, and even leave because of this complex and time-consuming design.
Marketing issues
It is imperative that mobile app marketing in the age of unlimited apps focuses on the right strategies in the current app economy. Market demand and evolution in user behavior over time means that marketers must align themselves with current marketing trends and develop a solid mobile app marketing strategy to ensure its success in the months ahead. Today, there are more than six million apps. Your application will not be known if you don't make it public. It's almost impossible to get potential users to your app if you don't properly market it.
This should not stop after your app launches. Your marketing team should continue its efforts long after your app is released to the public. Mobile apps tend to be more focused on their own business than the competition. This can only take you so far. Arctic start-ups found that 19% of all failures can be attributed to the inability to recognize competition. You should not only pay attention to your competition but also be aware of what they are doing.
6. Not enough ratings and reviews
Apps are designed for end-users. You can't expect your app's success if you don't listen to the feedback and ratings of users. There are numerous number of apps available in the app store. Don't let this put you off. 92% (92%) of users read online reviews so it is important to create an app that gets positive reviews.Sometimes, despite all the quality control measures and market research, apps can make mistakes or have different expectations. Companies can learn from customers' feedback and improve their mobile apps in the future by referring to them regularly.
One in three businesses stated that they don't ask customers for feedback. 43 percent of the companies surveyed said that feedback is not a priority. Customers who feel heard are more likely to become brand ambassadors and loyal customers. You can take steps to increase your app rating if you notice it is declining. Ask users to leave reviews and create a pop-up as discreetly as possible.
7.App Testing is not extensive enough
Blancco found that 58% of iOS apps crash due to insufficient testing. It's not easy to create a bug-free application. However, developers must test it before launching it. Make sure you have a detailed test plan before testing. These are the types of tests you will want to do: Performance Usability Security testing Functional/feature testing Document your testing results to help you identify the weak spots in your app. Take note of the results from each test. This way, if you run into problems, you can refer to your test logs to determine if the problem has been solved before.
Making Successful Mobile Apps Is Possible
Mobile app development is a highly competitive industry. However, if you know the reasons why apps fail and are ready to adapt, you will be better prepared to compete in this market. This is why it's important to do extensive research, follow the plan that you have created before you hire mobile developer, and select the right platform. It is not simple and easy to create a successful app. But if you plan and strategize you can make it happen.
