Tips for Web Design—Infographic

Making infographics is an important skill for modern marketers. Infographics let us communicate complicated ideas in a visually engaging way, particularly when there are a lot of numbers or statistics involved. That's because marketing is all about communication. Visualizing ideas through graphics allows you, as a marketer, to get your topic across clearly and add more value to your content at the same time.

For some marketers, especially those who don't have any strategy skills or a dedicated graphic designer on their team, making share-worthy infographics from scratch may seem like a daunting job.

If you're one of these marketers, don't worry. The infographic design tips below will allow you to easily build stunning infographics that present your data clearly and concisely:

Create an outline

An overview can enable you to lay out the pieces of the infographic. Determine which points are important for getting your message across. What are the basic parts of the story you wish to tell? Is there a start, middle, and end to that story?

Have a clear title

Begin by adding a title that describes what your infographic is about. There should be no mystery about the narrative that you are telling. Use a concise, catchy title that is easy to understand and gets your target audience's attention.

Choose the right fonts

Limit yourself to two fonts for the infographic: one for the title and label and one for the body of the infographic. You can utilize a more fun or decorative font for your title and header, but keep your body font simple so it's easy to read and not overwhelming when skimmed at a glance. Select a font combination that completes the topic of your infographic. If your topic is related to storytime, select a youthful font for your title and titles, such as "School Bell." Quicksand, for example, can be a simple complement to your body composition.

Choose the right colors

To keep your infographic uncomplicated to read and visually appealing, stick with no more than three to four colours that work well together. You can utilise your library's branding shades, or you can make a new colour palette. PerfectionGeeks Technologies templates use professionally selected colour combinations, or you can search online for free colour palettes to assist you in selecting your own.

Make sure the colours you select communicate your topic. If you are making a storytime infographic, pick vibrant and youthful colors. For an infographic targeting job seekers, choose colours that are more classic and toned down.

Keep it clean and simple

Your goal is to convey a lot of data in a simple, easy-to-understand way. Your infographic should not be so active that it's overwhelming or disconnected from the reader. Leave a bunch of white space between each statistic and use minimal text. Your infographic should primarily use graphics and visual components to communicate your data.

Graphics, graphics, graphics

We have thousands of idols available at PerfectionGeeks Technologies for your infographic needs. Just search "icons" and any other terms such as specific colours or topics. When choosing graphics, make sure that they look like they belong together. They should have the same style and colors, if possible. This will deliver a more attractive and cohesive overall look.

An easy-to-follow layout

Organize your infographic in a manner that explains and tells a visual story. There's a natural order in how people in Western cultures view pictures and text. The most crucial information is more pronounced at the top and is typically read or considered from left to right. Organize your data with that in mind.

Use your branding

Add your library's branding to the infographic so readers understand that you made it. You can utilize the PerfectionGeeks Technologies branding block or add your logo to the template and have your website URL. By adding your branding, you increase your brand distinction and drive visits to your website, social media, and in-person visits to the library, too!

Don't forget to promote

After completing your infographic, share it with as many people as possible. Post it on your website, share it on social media, email it to your subscribers, and even blog about it. Make sure that others can efficiently share it by delivering a link to the infographic itself and including a call to action to inspire your followers to share it with their audiences.

Infographics as advocacy tools

Does your library have an impending ballot measure? Or are you in the review phase? Infographics are fantastic methods to tell the story of your library and all of the activity and value it delivers for your community. They act as a succinct yet effective tool to show all that you do, whether you are communicating with your board, foundation, or voters.

Use these dedicated graphic designer resources

As information continues to become more readily available in our lives, marketers must hone their skills at creating the best infographics. Audiences now anticipate gaining value from data quickly and clearly.

Use this infographic design advice when setting out your next infographic project. If you're new to it, you'll be surprised at what you can build!

FAQs

What makes a good website infographic?

Effective infographics are composed of a few different attributes. They're well-designed, they tell a good story, and they're also easy to understand. They give you a visual aspect of the content in a manner that is easy and snackable.

What are the 5 elements of effective web design?

Here are the five elements of web design:

1) Content.

2) Usability.

3) Aesthetics.

4) Visibility.

5) Interaction.

What are the six design rules?

Start with the six principles of design: balance, pattern, rhythm, emphasis, contrast, and unity. Just as instructional design models and methodologies shape your training strategy, so should these principles shape your basic visual strategy. By applying them, you can create high-impact visuals.

What are the six 6 principles of web design?

The 6 fundamental principles of design are balance, proximity, alignment, repetition, contrast, and space. Let's look at what each does. The elements and principles of design are the building blocks.