How to Improve User Experience by Improving Performance: Optimizing Your App

If you want to make a successful app in today's ultra-competitive mobile ecosystem, you need to understand how the end user experiences mobile apps.

The user experience, or UX, is the concept of planning for ease of use by the person interacting with it rather than creating exclusively for aesthetics. It requires a steadfast customer-first mentality—understanding and predicting user requirements concerning usability, implementation, functionality, UI, and overall design.

There are small modifications you can make to your app that can have a big effect on usability and, ultimately, enhance engagement and satisfaction. Try these five tips to enhance your app's user experience and optimise its performance.

Revamp Your Sign-Up Screen The sign-up screen is one of your users' first impressions of your app, and a bad experience can lead to high rates of app abandonment. So you'll like to keep it simple and easy to implement.

Keep in mind that sign-up documents look a lot longer on mobile than on a desktop computer. A long form for directing non-essential data can be a turn-off, not to mention that today's mobile user has little tolerance and an expectation that the sign-up procedure be a speedy one. So only gather critical details in the form to keep it short.

You'll also like to complete the final stage of confirmation, which is a simple one. A potential user may show up on a sign-up screen if the act of establishing a profile password requires too much effort. Users want to be able to get what they need from your app with as little effort as possible.

Some great options for captcha can help bolster your user experience and deter bots. If you are using email as a way to confirm users, make sure that the navigation from app to email is frictionless. The more comfortably a user can navigate to their email and return to their app experience, the better the probability you have of preventing abandonment.

Your sign-up screen should not be the foremost screen in a user's opinion. When your users are asked to sign up within the first second of their first experience with your app, you should not ignore that they have not yet studied or assessed your product for themselves. You ought to show the value and function of your app before asking users to sign up.

De-scarify Your in-app permissions While permissions are necessary for the operation of your app, they can also turn people off if they appear invasive and/or irrelevant. Users are already worried about passing over the key to their data, location, social media accounts, etc. Be sure to effectively determine each permission request and ask only when required.

It is a good way to explain why your app needs certain data, even if the reason might be obvious. We recommend asking for detailed licences after explicit user actions, such as when a user connects a "share post" switch and is then prompted with permission for access to a social media account. Users are more likely to get this permission because it provides them with a clear-cut understanding of what they are giving permission or access to.

Spice up Your micro interactions: every time you utilize an app, website, or even an instrument, you have performed a micro interaction. These are simply interactions that circle a single use case, such as modifying a setting, syncing devices, setting an alarm, picking a password, logging in, and so on.

Micro interactions can help create an app that feels more human and personal. They can enable the user to feel a connection to the brand, a connection that can ultimately enhance your retention rate.

Unfortunately, because micro-interactions are so minute and commonplace within the app experience, they can be encountered during the design process. Creative design around micro-interactions can be a powerful industry to help achieve and even surpass these expectations.

Controls and transparency should be added to sharing options

People have evolved to be more accepting of sharing personal information on mobile devices and within apps, but that has also raised concerns about how that information is stored, shared, and used.

To demonstrate trust and transparency with your user, describe exactly what they are transmitting and with whom they are sharing it. Do not automatically set all of the sharing settings to "allow," which could feel like a violation of trust to a new user. It is also a promising practice to remind users about their sharing settings through an in-app message.

No one likes their private content shared on social networks without their understanding or permission, and if that occurs, you'll not just lose faith, you're probably also getting a negative thought, which has additional downstream effects.

For instance, if you have a fitness app, do not assume that users will automatically want to share their diet and exercise improvements with their Facebook or LinkedIn community. Instead, make sure to deliver a variety of sharing possibilities for your users that they can switch on and off at will. MyFitnessPal's app shows users many privacy and sharing settings. They are very transparent about how users can tailor their settings.

Collect qualitative information:So you have worked hard on your app's design, and you now like to explore the significance of your efforts. Simply put, traditional, free analytics will not suffice. While quantitative data is necessary, you must also collect qualitative data to fully comprehend your UX and pinpoint options for optimization. Qualitative analytics media will let you visualize what is going on inside your app and how your users are responding to specific optimization endeavors. This capability is thanks to robust visualization components such as touch heatmaps and user session recordings. Instead of having to spend hours sifting through quantitative data to try and understand why a user left your cart screen or decided not to sign up for your app, visual data will immediately provide you with the necessary "whys" behind all your numbers.

In a Nutshell

Always be considering how the user will interact with other functions in your app, and design with them in mind. Optimization is an ongoing operation, and over time, you'll see the value of your progress.

FAQs

What are the five elements of the user experience?

These five planes—strategy, scope, structure, skeleton, and surface—provide a conceptual framework for talking about user experience problems and the tools we use to solve them.

When optimising your app, you should focus on the following:

Two main components of successful app store optimization are textual and visual elements. The textual elements are vital for keyword optimization and providing quality information. On the other hand, the visual elements in app stores are crucial for conversion rates and user appeal.

What happens if you optimise an app?

App store optimization is the process of optimizing mobile apps to rank higher in an app store's search results. The higher your app ranks in an app store's search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app's page in the app store.

What is the key to the user experience?

User experience (UX) design is the process that design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.