Why is Localization Important for a Business?

The digital age makes it simpler than ever for customers from all over the world to locate the items and services that will meet their requirements. They're looking for the information they need online, in the languages they use. The results of a recently conducted study revealed that 56% of customers said that the ability to get information about products in their preferred languages is more important than the price.

It's possible that your website isn't localized to those who are willing to buy because of the brand's connection to their native language. If that's the situation, you're missing an important opportunity to expand your company. In addition, you're giving your competitors an important advantage when trying to grow market share.

Brass tacks: If you're expanding internationally, investing in the services oflocalization your website isn't just a nice thing to have. It's mission-critical.

Why is Localization Important?

The introduction of new products into the world market typically requires both localization and translation. Translation transforms content from one language to another. The process goes beyond changing the existing marketing collateral and content to another language.

Localizationis essential in the way it creates a bond with potential customers on an individual level. This is because the localization process requires knowing how market conditions and culture affect the purchasing habits of consumers and not just assuming that you'll succeed in the market you're targeting simply because you're in the market.

The process of localization aims to adjust meaning to the appropriate content for a particular market. Alongside changing languages, localization could also include different images, the conversion of new measurement systems and time zones, currencies or currencies, and layouts that are different to accommodate changes in language (for instance, if the language is read from left to left or the words of the target language are more lengthy than those in the original language).

Below, you'll find instances that illustrate the importance of localization. In the next section, you'll be able to explore the advantages and benefits of localizing content if you are making plans for global expansion.

Localization is Crucial to Successful Expansion

The process of localization is vital for expanding globally. It is useless to expand if potential customers aren't able to comprehend your content or products. Successful companies combine the desire to conform to global standards with the need to be able to adapt locally. If you're seeking to expand but don't prioritize localization, your business may appear unresponsive and indifferent to potential customers from outside of your local area.

The development of a good localization plan can help prepare for expansion. A localization strategy is an in-depth look at the who, what, why, when, and what questions you must answer before taking the necessary steps to expand. The process of developing a localization strategy requires the integration of translation into language images, appropriateness of images and messages, process definition, and regulatory compliance with local regulations. When you have developed your plan, the process of localization can be repeated and predictable, and you will continue to increase your productivity.

Localization is a Growing Global Marketing Trend

Today, customers across the globe are demanding access to online content that is in their preferred language. They are quick to leave brands and websites that do not offer the content in their preferred language. Take a look at these statistics on globalization:

Though 60% of all content available on the Internet is available in English, native English speakers make up approximately 5.4 percent of the globe's population. Just 25.3 percent (25.3%) of the Internet marketplace prefers content that is only English-language, leaving a staggering 75% of people who prefer content that is in a different language.

China and India remain the top two countries on the Internet. China is currently home to over 1.02 billion users online, while India is second with more than 658 million. Both countries do not use English as their primary language.

The world of shopping has become mobile. Over 55% of all smartphone owners utilize them to shop online, and they prefer doing this in their preferred languages. Recent trends like these show that communication with your customers' native languages via localized content is vital to the success of your marketing.

Localization Transforms Cultural Differences into an Advantage

Why is it that localized, culturally relevant marketing has such a huge impact on your business? It can be the difference between your ability to make authentic connections with customers.

Consider this example: you're sharing content with Italian customers about a sale. If you promote to them in the same way you would about customers in the U.S., you'll be in trouble. The U.S. market emphasizes Christmas Eve and Christmas Day as key holidays, and Italy places its emphasis on January 6—the Epiphany.

An error this small could seem innocent at first. But it can hurt your marketing efforts, demonstrating that you don't understand the Italian market the way other businesses do. Customers will be aware. They'll be disappointed.

If your website is localized and translated for international customers, you're showing that you know and appreciate your customers. You build stronger bonds with your customers in this way.

The Benefits of Localization

Localized sites and other digital content allow you to create authentic and genuine connections with your customers as well as "level up" into advantages such as:

• Trust is increased

  It is possible to demonstrate that your business is sensitive to different cultures by using the translation of your website and its localization. Based on CSA Research, 60% of non-native English users seldom or never purchase on websites that are exclusively English-language. In reality, 64% of customers are satisfied with localized website content. It is possible to gain the trust of the target market by adapting your content to their culture.

  As trust increases, the key performance indicators (KPIs) see a substantial increase. KPIs assess the effectiveness of a business and its processes, activities, and the development of projects. To be considered significant, KPIs need to be linked to the quantifiable goals of the business. The success of any localization plan is dependent on the general goals of the expansion plan or business development.

  The increased trust that the localization process creates could lead to important retention KPIs getting better, such as:

  Generating higher sales

  Higher customer satisfaction

  Providing a great customer experience

  An increase in net promoter score (NPS)

  Lower attrition rates

• More natural interaction with your brand

  The lives of customers are shaped by what they access every day, which includes their preferred social media platforms, mobile websites, and much more. Content localization allows your online presence to be accessible in a variety of languages across all channels and guarantees that your business will be capable of reaching more people wherever they reside and work. This improves the user experience for customers from all over the world and makes them feel more confident about your brand.

  A good user experience directly leads to an increase in conversion rates for sales and retention rates, as well as decreased bounces. The user experience is becoming increasingly crucial, particularly when looking at data that shows that 74% of consumers can change brands when the purchase procedure is too complicated for them. Another statistic is that 86% of consumers prefer to spend more money to enjoy a superior customer experience. It's no wonder that worldwide expenditure on the customer is estimated to be $640 billion in 2022.

• Improved results in online searches

  Your online presence can be localized and isn't just limited to what your customers can see on your site. With the correct translation tool, it is possible to localize everything: images, multimedia social media, interactive PDFs, and much more. Keywords as well as metadata tags are localized to boost the SEO of your site and bring targeted traffic from all over the world to your site. Once on your site, customers from all over the world will enjoy a better quality of experience and content that directly speaks to them.

• Brand consistency is stronger

  Translating websites to your international markets allows you to have complete control of your message and ensures an identical user-customer experience in all countries. It is easier to make sure that your message is conveyed in the way you want and is not misinterpreted by agencies or third-party organizations. Localization goes further, ensuring that your content is not just translated but also takes into account the specific cultural preferences and nuances of each locale. This guarantees consistency in branding and enhances the image of the brand.

• Better segmentation

  Today's top web-based translation services and localization solutions enable you to send personalized messages to your customers across international markets. You can control your online content while meeting local customers' needs and expanding your company's online presence while doing so. The ability to better differentiate markets and communicate directly to local audiences could increase the effectiveness of messages and focus.

• More support for teams that are in the market

  Localized websites aren't just excellent sources for customers; they are also great for local support and sales teams. Localized websites can showcase the products and services of a particular market and comply with local laws or legal obligations, as well as offer details that local marketing teams can utilize when seeking leads.

Nowadays, your company needs to be able to communicate in the local languages of your customers around the world. In addition, you can increase the reach of your marketing team and performance by providing localized online content in all channels and in each market you target.

To maximize the benefits of your localization efforts online, make sure you partner with a digital-first translator agency with skilled human translators, working in tandem with the latest technology solutions, like translation memory, to deliver your message across to your clients in the languages they would prefer. Translation memory is one component of a larger system known as a computer-assisted translation (computer-assisted translation) tool, which is software that helps increase productivity in translation, spot mistakes, and improve the consistency of your translation.

The use of translation memory can help support the localization process, allowing the reuse of the translations in different projects, including document translation and app localization translation, or to translate emails or other types of content.

In the Final Analysis

PerfectionGeeks offers localization websites that help businesses achieve their localization goals wherever they are. The technology of PerfectionGeeks reduces the complexity of operations, increases the impact of localization and translation, and provides clients with an adaptable and consistent branding image as well as marketing and messaging content that spans international markets.