Ingredients For Your Custom Mobile App's Design Success

Many reasons have led to thousands of people developing mobile apps. Many create mobile apps to solve major problems, entertain users, and give them mobile solutions. Therefore, this type of mobile app development company in the USA benefits their business.

Creating an app that stands out amongst the thousands of mobile apps is important.

What is Mobile App Branding?

Let's begin with terminology, as usual. In one of our earlier articles, we defined branding as a collection of marketing and psychological strategies and steps used to promote a product or service. Setting a brand..

A brand, in turn, is an image that has a set of distinguishing features. It promotes awareness and recognition of the product or service on the market.

Mobile app branding refers to how users perceive the app when interacting with it: its visual appearance, communication, and reputation.

Questions to Be Considered

To build the brand for your app, you must first answer the traditional questions for building a brand.

Who and why will your app be used?

What is your app's USP? What makes your app different from others?

What is your app's design? What message does it convey through its visual symbols, such as logos, colors, illustrations, and mascots??

Which emotions and feelings does your app awaken in users?

How do you describe the tone and voice in your app? What is the tone and voice of your app? Is it informal or formal?

What channels will users use to get information about your app? What channels are used to communicate with the user through the app?

These questions will help you determine the general approach influencing all app development, design, and promotion aspects. For example, the brand will impact user experience logic, transitions, colors, typography, graphics, animation, copy, and style. In addition, it will determine which channels and promotional methods will be used to get the app to the user.

These questions are essential to making mobile branding successful. This will ensure that all efforts are directed in a single direction and the brand image is consistent and cohesive.

Here's an example: The CuteenApp: This mobile app brand targets teenage girls and has solutions for naming, original graphics, interaction patterns, and more.

There are many apps on the market. Making your mobile app stand out in this highly competitive market can be difficult. However, these are the top three ingredients to make your mobile app successful.

1. Analyze the business

The first stage in any mobile app development project is determining the target platform (iOS, Android, or both) and the development method. You also need to specify the functional requirements. This may seem too technical for a first step, but I cannot stress enough how important the decisions made at this stage will be for all subsequent steps. This step can be done with a professional business analyst specializing in mobile design to help you take your mind off it and make confident decisions.

Before choosing the platform, it is important to identify your target audience. You will also need to examine their platform preferences as they relate to income and geography. For example, if you target the average US user, an iOS version will suffice to reach them. However, if your app is to be successful globally, it must have an Android version. For example, this app is extremely popular in Europe.

After identifying the platform(s), you can consider the development approach. These are your options:

Native development: The UX and UI design for the app is tailored to the platform's initial guidelines. It looks the same as any factory app on that platform. This option is expensive to implement but offers high satisfaction.

Hybrid development: UX and UI designs are identical across platforms, so it may initially seem unnatural. The implementation costs of hybrid development are nearly 2x times lower than those of native development.

Cross-platform development: UX and UI design offer a nearly native look and experience on any platform. This option takes about 70% of the native developer budget.

Business analysis is centred around defining functional requirements. These requirements are used to create a detailed idea of your app and outline all tasks it will perform in the form of a project specification. The UX designers cannot start their work without this document.

2. UX design

Once you have defined the functional requirements for your app, the vendor can move on to the actual design process. Again, user experience design is the first stage. This is typically done by a UX expert working with a business analyst.

This team creates fictional personas and user scenarios for your future mobile app users. Mobile app design is usually a five-person job with at least two different scenarios.

Mobile app UI design services can use both personas and scenarios to help them understand the goals users want to accomplish while using your app. This knowledge allows the designer, whether digitally or by hand, to create wireframes that detail the interaction between the user and the app.

UX wireframes are approximately 40 mockups in size. They go through extensive, multi-round UX testing. Testing is intended to provide early feedback and allow for the elimination of UX problems while they are still affordable. You (or someone from your project team) should also participate in the testing to see the initial results.

3. UI design prototyping

UX wireframes, often in monochromatic schemes, serve as the foundation for user interface designers' work. They combine your company's brand and platform-specific guidelines (the most important being Google's Material Design or Apple's Human Interface) with the latest mobile design trends to transform low-resolution wireframes into a digital hi-fi prototype. If your web application has a similar functionality pack to the mobile app, UI designers ensure that the look of the app is consistent with the web application.

After the prototype has been completed, the UI team will contact you to request your feedback. At this stage, you should share your opinions and concerns. Even if there are some costly fixes and additions, they will still be less expensive than later in the code.

After your project team approves the final versions of the UI prototypes, you can safely move to development.

Don't let hesitation slow down your design project

While I have covered the most important choices and actions in the custom mobile app's design process, every project is unique, can present more questions, and will require you to make more decisions. These decisions can be confusing and prevent you from launching your mobile application development project. Therefore, contact our web development company in the USA to get a consultation.