HubSpot vs. Mailchimp: Which is right for you? [2023]

Marketers have to manage many tasks. This includes sending emails, managing marketing campaigns, creating feedback reports, and measuring campaign ROI. Email marketing services allow you to automate many of these tasks, giving you more time for mission-critical tasks. HubSpot, Mailchimp, and other email marketing services are favorites of marketers.

HubSpot, a top-rated marketing automatioplatform, combines multiple services, including email and inbound marketing. It also offers website CMS, help desk, analytics, and website CMS. HubSpot's marketing automation tools are built on top of a CRM platform. This gives you a detailed view of all your marketing efforts throughout the customer journey. HubSpot has been ranked #1 in marketing automation platforms according to Gartner Peer Insights and G2.

Hubspot offers a free plan with no credit card required.

Mailchimp's offerings are limited to email marketing and marketing automation. However, it is a competent email marketing service. Mailchimp is a popular email marketing service that targets beginners. It is loved for its simplicity and intuitiveness. Mailchimp can also be integrated with many apps and web services to expand its capabilities.

Mailchimp offers a free plan, which you can use without a credit card.

HubSpot compared to Mailchimp

Mailchimp and HubSpot both offer the same email marketing utility. You can't go wrong, either. However, the platforms are different in many ways, making it difficult to decide which is better. Here's a quick overview of HubSpot vs. Mailchimp and possible use cases.

HubSpot Highlights

HubSpot stresses that marketing automation tools should automate as many activities as possible. The platform's many automation features make it the best choice for marketers who value automating their workflows. It handles all monotonous marketing tasks, such as sending emails, collecting data, posting social media messages and task reminders, scoring leads, and implementing webhooks.

The platform's most notable feature is its integrated customer relationship management system (CRM). HubSpot allows you to collect customer interactions and marketing campaigns on one platform, rather than switching between your CRM and marketing automation tools. This integration solves the problem of lead information sharing and context between the sales and marketing teams while following up on leads.

Mailchimp Highlights

Mailchimp is an excellent email marketing platform that anyone who launches an email marketing campaign for the first time should use. Mailchimp's easy-to-use format, drag-and-drop templates, and logical list upload make email marketing easier for newbies. In addition, Mailchimp is affordable for small and medium-sized businesses, despite constantly adding new features and capabilities.

Mailchimp does not have a CRM, but its audience dashboard functions like a basic CRM. All customer interactions will be tracked in one place. It allows you to track audience growth, origin, lifetime value, and more. You can also launch targeted campaigns right from your audience dashboard.

Mailchimp also offers detailed reports that provide all the information you need to analyze the performance of your campaign.

HubSpot and Mailchimp: Pros and Cons

It's not easy to choose between HubSpot and Mailchimp. Each platform has its advantages and disadvantages. It is up to you to determine what your email marketing needs are and whether Mailchimp or HubSpot is the best choice. Let's compare HubSpot and Mailchimp.

HubSpot Shines

HubSpot offers a built-in CRM. This allows you to create personalized and detailed campaigns unrivaled by other platforms. With the CRM, you can quickly access information about every contact throughout the buyer's journey. In addition, HubSpot allows you to manage a campaign seamlessly without switching between different tools.

HubSpot enables you to automate prospects' sales processes. You can set up many triggers, conditions, actions, and other automation tools to automate repetitive tasks like email marketing. With the right configuration, you can send relevant and timely emails to your prospects.

In-depth Reports: Every email marketing tool worth its salt offers basic reports such as email open rate or link click rate. HubSpot excels in analytics, insights, and reporting, especially for higher-tier pricing.

HubSpot combines marketing and sales alignment. Sales data is available to marketing teams, including the results from a recent sales call. The sales team can access marketing data, including how prospects interact with your website.

HubSpot has a robust contact segmentation system. While Mailchimp lets you segment your contacts, HubSpot is much more powerful. For example, you can group contacts according to various properties, such as their interaction with your content or their place in the buyer's journey.

HubSpot allows you to specify the segmentation criteria that are most appropriate for your business. This allows you to create targeted, customized marketing campaigns that appeal to different audiences. Mailchimp, on the other hand, doesn't allow you to segment contacts based on their behavior or preferences. This makes it difficult to create highly targeted campaigns.

Where MailChimp Shines

Mailchimp is simple to use, even for those new to digital marketing. The user interface (UI) is easy to use, which is unsurprising considering that Mailchimp has been around for 18 years. Thanks to the many templates and drag-and-drop designs available, you can easily create your first campaign within hours.

Mailchimp has many features that will help you optimize your content. The Content Optimizer feature offers personalized suggestions to help create engaging, high-performing emails. The Creative Assistant, included in the free plan, creates and resizes designs based on AI's insights about your brand.

HubSpot has more affordable pricing than Mailchimp but offers more features. Mailchimp offers a free tier. The paid tiers range from $11 monthly for the Essentials plan to $299 for the Premium plan. HubSpot offers a free tier. HubSpot's cheapest plan is $45 per month, while its most expensive plan is $3,600 per month.

Mailchimp's cheapest plan includes the essential features to run a successful email marketing campaign. Mailchimp's Standard plan costs $17 monthly and includes data-driven recommendations and predictive segmentation. AB testing is also available and includes 25+ predictive journeys. HubSpot's equivalent plan, The Professional, would cost $800.

Solid Integrations: Mailchimp seamlessly integrates with over 300 of your favorite business and personal tools, like Quickbooks, WooCommerce, and Shopify. The best thing about integrations is that you can directly import customer information, contacts, subscribers, or followers into your Mailchimp contacts.

Pay-as-you-go plan: Not all solopreneurs and small businesses send enough marketing emails each month to justify the monthly payment. Mailchimp offers the ability to pay only for what you use. You can then purchase the required email credits and refill them as needed.

This is a great option for those who don't want to pay monthly or monthly subscriptions.

Last Word on HubSpot and Mailchimp

Mailchimp and HubSpot are excellent email marketing tools that target different audiences and have different use cases. Depending on your specific situation, you can use either platform equally well.

Mailchimp is an excellent tool for getting up and running quickly. It's intuitive and simple to use, and it will be easy for you to set up your first campaign. The platform's AI-based content optimizer will help you create a successful campaign from the start.

HubSpot is the best choice for marketers who need robust CRM features integrated into their marketing tools. In addition, it integrates with sales tools, so it doesn't require separate software to nurture or generate leads. This makes it ideal for high-level marketing professionals looking to grow their businesses or who have outgrown email marketing.