Have you heard of Meesho? It is now one of the best stories within the field of reseller
applications that describes its services as an online marketplace for multi-vendors.
Imagine that you'd like to develop an app that is free of shipping or inventory and begin your
business without investing a significant amount. It sounds impossible. However, Meesho and other
apps have demonstrated that it is possible.
The Evolution of the Meesho Reseller App
The basis for creating an app for resellers similar to Meesho was a social issue. The founders
were looking for the opportunity to Create an App Like Meesho that allow individuals to earn an
extra source of income.
They were mostly focused on encouraging homemakers to create an enterprise independently, with
no investment. The wave quickly began to catch up with smaller and medium-sized businesses
looking for online platforms to sell their products but didn't have the money to set up
individual storefronts.
At first, Meesho started with only a few well-known product categories, including electronics and
fashion. Over time and with the amount of traffic to the app increasing, users wanted more. The
categories of products that have been expanded comprise:
- Accessories
- Household
- Fashion for Women, Men, and Kids
- Kitchen item
- Decoration
- The Gift
- Cosmetics
- Grocery and essentials
With numerous rounds of capital from top venture capitalists such as SAIF, Sequoia Capital, RPS
Venture, Facebook, and many more, Meesho has raised approximately $215.2 million and has seen
50x growth in under 10 years.
With more than one crore resellers registered in the marketplace, Meesho has achieved incredible
successes and milestones. It has also opened the door for many entrepreneurs to test their hand
at establishing an app similar to Meesho in which they don't have to develop an entire eCommerce
site.
Let's now look at the key aspects of creating a reseller app such as Meesho and the amount you'll
need to set aside to build this platform.
Examine The Market
Before you jump into the development stage, you must study the market in which you plan to launch
the application. Perform a quick SWOT study that will assist you in reducing the advantages and
disadvantages of launching into this industry.
Please write down your most immediate competitors within the industry and then match them with
your geographic reach. You'll face stiff opposition from established players such as Amazon,
which will likely hold the majority of shares in the eCommerce sector.
However, an app that sells to resellers like Meesho has created its mark, and that's where you'll
need to concentrate your efforts. Creating a Meesho app with distinct and distinctive features
and an appealing, user-friendly design is possible.
Decide Upon Your Niche
Consider the way you would like to make money. Do you wish to be an app that connects local
companies to the neighbourhood, or do you want to go all out to build an app that allows selling
and buying without boundaries?
Finding the right market is essential.
This is the initial step before you can do anything else. The next step is to create a category
of products you would like to emphasize in your application. Create a team to create
merchandising strategies for each of the categories. This will be in place before when the app
goes live.
Features of the Reseller App
Registration
The first step for every mobile app is to register the user. It is typically done via an email
address or mobile number, along with a password combination. To simplify the procedure, mobile
apps often use social media profiles and Google IDs as a single-step method to sign up for apps.
Authorization
After completing the user registration, the app will send an authorization that confirms the
user's details, like the email address and phone number used to create the account on the app.
Search Filters
This is a common feature that is found in many Ecommerce App Development
Company at present. Search filters are made to help prospective resellers to search for
the products you are looking for. By adding advanced filters, such as price, type of product
size, size, brand, location, and so on. Makes it easier to search for items.
Product Feed
Reseller app like Meesho include an inventory feed of products that present an assortment of
products to the customer. The feed is typically compiled by analyzing a range of variables, such
as the user's interests, past purchases or browsing history, the most popular brands, types of
products, and other factors. The feed is always changing and updates automatically.
Categories of Products
Each reseller software must categorize the items they offer into categories and sub-categories.
This allows prospective resellers to browse through the merchandise quickly.
Product Page
Each product should have a separate page for details such as the description of the product
price, information about the seller and delivery time, and so on. The inclusion of customer
reviews and images is essential to this. By enabling a product view, resellers ensure that an
item meets requirements before sharing it within their networks.
Product Catalogues
Reseller applications have an exclusive catalogs feature that allows resellers to directly
communicate the product or the whole catalog to their network through social media profiles such
as WhatsApp, Facebook, or Whatsapp.
When sharing, all information like product type code, price time of delivery, and payment method
images are automatically shared. However, the reseller may edit the details before sharing.
Comparison of Products
Although users can evaluate similar products against their most similar competitors on this
platform, integrating a comparison feature into the platform can benefit.
Customers can look at similar products in the app to assist them in making the best purchase
option quickly. This feature lets your customers look up products or services without leaving
the app.
Shopping Cart
If the reseller is looking to purchase something, he or they can add it to the shopping cart with
a single click. This will help the reseller keep track of all products they are planning to
purchase and also have an overview before purchasing and then paying.
Payment Integration
Payment gateways are essential for reseller applications. The reseller may purchase the item
before shipping or send it as a COD purchase. Many apps offer common integrations, such as
Credit or Debit Cards, Net Banking, Google Pay, UPIs, and eWallets.
Delivery and Tracking
After the order is made with the seller, the reseller should have an effective way to track the
order from dispatch to delivery. It should also provide an option to return or exchange the item
post-delivery. This must be tracked and tracked from the app's platform.
Payment Tracker
The money collected from COD orders goes directly to the website. The reseller will be able to
monitor this till it is deposited into their account in the bank.
Reviews and Ratings
Resellers should be able that allow customers and products to post feedback and reviews. This
increases confidence in the product and the company, which will encourage other potential
resellers to share the catalogs with their network.
Geotagging
You can design your Meesho app differently by adding a feature that aids in making it easier to
locate the market. The retailer can be more specific in product search by filtering across
different regions. This allows search results to be returned specifically to the particular
region.
Discounts and Offers
Discounts, cashbacks, and offers are something all resellers love. Therefore, it is essential to
provide a specific feature that highlights the ongoing promotions and sales that result in
higher sales and profits for both the reseller and the platform.
Push Notifications
The retailer must stay informed of updates to the app such as sales and promotions, new products,
out-of-stock products, etc. All of this is done easily using this feature of push notifications.
It is also possible to send targeted notifications and messages to users.
In conclusion
Creating a reseller application similar to Meesho isn't too difficult despite being technically
complicated. It all depends on how you plan, strategize, and execute the plan. If you begin in
the right direction, you're halfway to success! Contact us for more information.
