Apple Vision Pro: A Game-Changer in Spatial Computing

The introduction of Apple Vision Pro could completely transform the web design landscape, especially on platforms such as Square space.

We've spent years looking at our designs in 2D on small, often cramped screens. The only way to see scaled-up versions was to purchase larger monitors or connect a TV.

With Vision Pro's mixed reality technology; designers can now create and preview websites in a 3D immersive environment. Augmented reality is a great way to visualize a billboard in situ or digital signage on a wall or vehicle.

Imagine a workflow where eye-tracking allows you to navigate your Squarespace control panels by looking and gesturing. You can then make adjustments to the design of your website. Apple's intuitive, accurate, and natural inputs could improve productivity and ease of use, from adjusting layout elements to updating a gallery. Apple's seamless integration and end-to-end controls may make this possible, even though we still need the full details.

Who is Vision Pro for?

These great features are not free. Apple's new headset costs $3,499, which is a sticker shock. A source who was at a dinner hosted by the Apple Vision Pro headset before the announcement of the AWE XR Conference said that the headset would be targeted toward high-spending Apple customers. Tom Ffiske from Immersive Wire speculates that most experiences will be based on a subscription-based model that targets affluent consumers. This suggests that brands looking to reach an affluent technophile should create experiences for Vision Pro.

Disney+, which has entered the market and promises to provide richer experiences when watching movies or playing video games than at a theatre or home, could be an ideal place for brands looking to connect with affluent families. Travel, retail, health, fitness, entertainment, and DTC brands can all find unique ways to create business-value experiences.

Design Aesthetics: Signature Apple Sleekness in Virtual Reality

Apple Vision Pro has successfully integrated the Apple design aesthetic into a category often described as clunky. Unlike many of its virtual and augmented reality headset competitors, the Vision Pro's sleek design and its ski-google-like form bring elegance and minimalism. This trait has been a trademark of Apple products for decades.

The Vision Pro is made of advanced materials, including an aluminum alloy frame and a single piece of 3D-formed and laminated glass. It also features a modular system that allows for optimal fit and comfort. The clean white and silver finishes also reflect Apple's classic design language. Although aesthetics are not a guarantee of functionality, the thoughtful design may be more appealing to users who want to avoid wearing bulkier and more obtrusive headsets.

Comfortability and Usability: Is the Vision Pro Part of Your Daily Workflow?

Feeling good is about more than just looking good. Apple can deliver in this area. The headset has a 3D-knit cushioned headband and a soft fabric seal around the eye. Apple's Vision Pro is more than a temporary gadget. It wants to become a part of the user's daily workflow.

Weight and balance are essential for prolonged use. Meta's Oculus Quest 2 and other devices on the market have been criticized for making them uncomfortable to use over an extended period of time. The Vision Pro would be a game-changer if it could overcome these limitations.

Seamless integration and minimal Lag: a New Age of Productivity

The appeal of the Vision Pro comes from more than just its physical features. VisionOS is the operating system that powers the device. It has been dubbed "the world's first spatial OS." The software lets users control applications and content with their hands, eyes, and voices, a considerable leap from traditional interaction methods.

This device's seamless integration with Apple devices creates a new world of possibilities. Having a giant immersive screen for video editing and graphic design workflows is appealing. Using eye tracking in writing and content creation workflows could lead to productivity gains we cannot imagine.

Apple Vision Pro Video Editing

Apple Vision Pro can also make a significant impact in the video editing world. The spatial computing capabilities of this device will be a great asset to platforms like Descript. The Vision Pro's infinite, expansive canvas could revolutionise how we edit.

Imagine immersing yourself in your video and interacting with timelines, clips, and transitions. You could manipulate your video content in 3D with your hands instead of using a trackpad or mouse. This is a video editor's dream. We'll have to wait and see how well this integration works.

Graphic Design Revolution using Apple Vision Pro

Apple's spatial computing could significantly impact the graphic design industry. Applications like Canva, Adobe Photoshop, and Adobe Illustrator would be transformed. The ability to create and manipulate design elements in 3D space would provide a level of creativity and precision that is unmatched.

Canva is a good example, as it allows you to design more efficiently and intuitively using eye movements instead of a mouse. Imagine working on a Photoshop project that has multiple layers and intricate detail with artificial intelligence. Editing and navigating this in 3D could simplify and improve the output.

Adobe Illustrator's often complex shapes and paths could be easier to manage if we could manipulate them in 3D. Vision Pro's eye- and hand-tracking capabilities could revolutionise how we create vector artwork.

The actual test of these promising use cases will come in the implementation and user experience. Users must see significant benefits to justify the investment at such a price.

• Is it Worth the Price?

  The Vision Pro costs $3,500 and will likely cost PS3,500 (in the UK) if Apple's pricing is anything to go by. Potential buyers should consider the benefits of the device for their particular workflows before making such a significant investment.

  Developers will be eager to experiment and innovate on this new platform. It was partly due to a "golden rush" by developers to create innovative apps that the original iOS App Store became so successful. Vision Pro could also lead to an ecosystem of apps fully utilising spatial computing.

  The decision is challenging for both mainstream users and creative professionals. Whether the Vision Pro is necessary or just a curiosity remains to be seen.

• Tentative Steps into a New Reality

  Apple's Vision Pro is a leading device in spatial computing. The Vision Pro is a device that has the potential to change the way we communicate, work, and interact with digital media.

  Like any new technology, there is a steep learning and investment curve. As with everything in the tech industry, early adopters will be willing to take the risk. Others will wait and see how the Vision Pro performs in real-world situations before deciding.

  It's not only about the hardware. It's also about the ecosystem. The success of Vision Pro, as with the iPhone and iPod, will be heavily dependent on the ecosystem of applications and services developed by developers. The Vision Pro, as we enter this exciting new age of spatial computing, is a promising yet unproven competitor in a field that will grow and evolve. The verdict is still out, and the world will watch closely to see if Vision Pro can deliver on its lofty claims.

What are the best strategies for brands to use when creating experiences for Apple Vision Pro users?

Now is the time to develop your spatial strategy. What do you want your brand to look like? What experiences would you like to share with your target audience? How will you bring your community together to share a spatial environment?

The powerful spatial computing device has become a part of the Apple ecosystem. You need to decide if your iPhone application should work on iPadOS and if you want it supported on Vision Pro's Vision OS. Consider your app's spatial differences.

Design leaders and their teams should become familiar with Apple's Principles of Spatial Design and the new developer tools. Vision Pro is a different type of Apple app development, as developers can embed 3D items in the app window frames. The content is genuinely spatial, as you can walk around the frame and see all sides of the 3D object.

Our world is becoming increasingly spatial. Decide on your spatial strategy before your competitors do. Start at the front rather than trying to catch up later.

It can be challenging to create and implement a spatial strategy. You don't need to do this alone. Delivering spatial content is a complex task that requires new skills and abilities. PerfectionGeeks is experienced in creating spatial experiences for brands such as Microsoft. Contact us for more information about your brand's needs and how we can help.